Networking Strategies: How to make the Right Connections
“Networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities.”
― Michele Jennae
Networking is a crucial component of entrepreneurial as well as personal success. A strong network does not only lead to business opportunities, partnerships but also supports you in extending your personal knowledge base, and improves you capacity to innovate.
You will also find that it will help to build and communicate your personal brand, making it easier to establish credibility and trust in your industry.
Networking Strategies
Here are some strategies to make the right connections and build a strong network
- Set Goals: Be specific about WHO you want to meet and WHY. When reaching out to your existing contacts or joining new networking groups, provide specific details about the types of connections you are looking for. This helps others understand how they can assist you.
- Leveraging Social Media for Networking: Create a strong and compelling online presence and share your expertise and industry-relevant thoughts.
- Join Professional Groups & Communities: Participate in (networking) groups and communities on LinkedIn, X, Reddit, other platforms.
- Attend Events: Networking events, conferences, and workshops are an amazing opportunities to meet like-minded professionals. — Remember, come prepared and practice your elevator pitch.
- Organize Meetups and build a community: You can always consider organizing your own meetups and / or build a community that matches your interests / industry / niche. This positions you as a community leader and helps you connect with others.
Quality over Quantity
The right connection in networking is one that is built on trust, mutual benefit, and genuine interest. It’s not merely about knowing someone or exchanging business cards, but about forming relationships that go beyond immediate transactions. A valuable connection understands your aspirations and challenges, and you understand theirs, creating a foundation of support and collaboration. Such connections are marked by generosity and a willingness to help each other succeed, whether through referrals, advice, or shared opportunities. This essence of networking ensures lasting and meaningful professional relationships.
Entrepreneurial networking associations in New York
For my NYC-based Entrepreneurs, entrepreneurial networking associations in New York:
- New York Entrepreneur & Startup Network (NYESN) — A community that helps entrepreneurs and startups connect, find partners, and gain clients Meetup.
- EO New York — Part of the global Entrepreneurs’ Organization, this chapter provides a peer-to-peer network for influential business owners EO New York.
- EO NYC — A local chapter of EO New York that focuses on enhancing business practices and expanding networks for entrepreneurs EO NYC.
- TiE New York — This global entrepreneurship organization offers mentoring and guidance to budding entrepreneurs through seasoned members TiE New York.
- NYU Entrepreneurs Network (NYUEN) — Comprising over 20 entrepreneurship-related organizations across NYU, this network supports student entrepreneurs NYU Entrepreneurs Network.
- Business Incubator Association of New York State (BIANYS) — Promotes entrepreneurial activities within incubators across New York State BIANYS.
Conclusion
Networking is essential for new, seasoned entrepreneurs alike. By finding and approaching people, building a supportive community, and leveraging social media, you can create meaningful connections that drive your business and personal growth forward.
Remember, networking is not just about what others can do for you, but also about how you can contribute to your network.
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Hi, I am Liesa, the founder of Witt Collective, consultant and coach specialized in knowledge and process management.
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